Are you ready to launch your podcast?
Podcast To Platform is the course from internationally-published author and host of the Alonement podcast, Francesca Specter.
This is a five-module curriculum that empowers you to launch your own interview-based show.
It's led by a teacher who understands the specific challenges you face when approaching 'DIY' podcasting from a non-technical background. The Podcast To Platform method is based around overcoming obstacles and maximising your strengths – to get your show off the ground, and let your unique voice be heard.
Course format: This comprehensive, five-module course covers everything you need to know to launch your own podcast.
Purchase options: The full course is available to buy for £145 + VAT. You can also purchase modules individually for £35 + VAT each.
Looking for 1 on 1 podcast coaching? You can book a session with Francesca here.
What will I learn on Podcast To Platform - The Complete Course?
- Podcast Branding Basics: Defining your podcast concept; identifying your primary audience; deciding on your tone; naming your show; how to pick the right 'look' for your podcast material; creating artwork.
- How To Create Your Home Recording Studio: The equipment and software you need to get started; finding the right recording environment; setting up for remote recording.
- How To Plan Your Show Format & Structure: Putting together your episode format; writing your intro and outro script; approaching potential guests.
- Recording & Editing Your Podcast Episodes: Setting up ahead of your recording; interviewing techniques; editing your podcast episodes.
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How To Distribute & Promote Your Finished Podcast: How to sign up with Acast; how to get your podcast on Apple Podcasts, Spotify, Google & more; how to write your show notes. Also, using social media to promote your podcast show; creating social media assets; sending follow-up emails to guests.
Branding Your Show
From getting the basics right – like show title, artwork and episode format – to shouting about your finished product on social media, this course will guide you through the branding process.
The Technical Part
Learn how to edit your podcast, no prior technical experience necessary. This course will answer all the Impossible Questions: from the best starter equipment to buy (that won't cost an unnecessary fortune) to mastering basic editing with free, user-friendly software. You've got this.
Creating Your Episode
Once you've got everything ready, we'll tackle writing intro & outro scripts, booking your first guests & recording your first episode. Expect handy templates, tried-and-tested tips and plenty of feedback & encouragement.
Course materials - what's included?
- Access to the Podcast To Platform course area, providing an easy-to-navigation, single location for every lecture and course asset.
- Exclusive digital resources, including downloadable PDF course booklets, exercises & cheat sheets
- Video tutorials from Francesca to accompany the written and visual course assets, complete with subtitles.
- Practical, real-time demos with screen recordings
After completing the Podcast To Platform course, you'll be able to...
- Define your unique show niche and brand identity
- Create high-quality audio content confidently and efficiently
- Invite fellow experts and industry leaders to speak on your platform
- Promote your podcast on social media to reach a wider audience
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Use podcasting to become a known voice within your industry
Example Curriculum
- [DOWNLOAD] #1 Branding Basics Module Booklet
- [VIDEO] Why Your Podcast 'Brand' Matters (2:33)
- WHAT THE FLOCK?!
- What Is Your Podcast Concept?
- Who Is Your Listener?
- Naming Your Podcast
- What Is The Purpose Of Your Podcast?
- Choosing Your Podcast Category
- [VIDEO] Create A Brand Moodboard Via Pinterest (2:01)
- [VIDEO] Finding Your Colour Scheme (5:38)
- [VIDEO] Creating Your Podcast Cover Art (5:50)
- Further Reading (OPTIONAL)
- [DOWNLOAD] #3 Planning Your Show - Module Booklet
- [VIDEO] Planning Your Show (2:40)
- Determining Your Episode Structure
- [VIDEO + TEXT] Explaining Intros & Outros (3:33)
- [VIDEO] How The Alonement Podcast Is Put Together (6:21)
- [DOWNLOAD TEMPLATE] Creating A Blanket Intro/Outro
- Creating A Customised Intro & Outro
- Determining Your Episode Length
- Episode Release Schedule
- Finding Your Jingle
- Does Your Episode Need A Theme?
- Choosing Your Guests
- Researching Your Guests
- Approaching Your Guests
- [DOWNLOAD] #4 Recording & Editing Your First Episode - Module Booklet
- [TEMPLATE] Briefing Your Guests
- Conducting A Pre-Interview/Sound Check
- Creating Your Punch List
- Setting Up Your Zoom Recording
- Exporting & Converting Your Zoom Files
- Setting Up Audacity For Podcasting
- [VIDEO] Editing Your Individual Speaker Tracks (5:55)
- [VIDEO] Deleting Unwanted Material (3:49)
- [VIDEO] Normalising & Compressing (2:41)
- [VIDEO] How To Add Your Jingle (11:39)
- Podcast Interviewing Tips
- [DOWNLOAD] #5 Distribution & Social - Module Booklet
- Hosting Platforms vs. Directories: What's The Difference?
- Getting Your Show On Apple Podcasts
- Signing Up To Acast
- Promoting Your Episodes On Social Media
- Creating A Social Media Schedule [Google Sheets Template]
- Social Media Post Formats
- Creating Audiograms
- ...And That's A Wrap!
"Having access to your expertise and being able to chat to other like-minded people going through the same journey feels like a community in the making!"
– Alexis Forsyth, a student on the November 2021 course.
About Francesca Specter
I'm the host and creator of the Alonement podcast, the hit show that inspired my debut non-fiction book, Alonement: How To Be Alone & Absolutely Own It.
Having worked for over a decade in journalism (British Vogue, Metro, Daily Express, Healthy), I launched my podcast, Alonement, in 2019. Through hosting the show, I attracted the attention of an editor at Quercus – and, after negotiating a publishing deal, I left my full-time role as deputy editor of Yahoo Lifestyle in order to run my platform.
Two years later, I'm committed to helping like-minded journalists, writers & creatives establish their individual niches through podcasting. I'm a firm believer in this medium to establish your voice, and create a wider network and community around your platform – all while evolving your thinking and keeping your process fresh.
The 'mix n' match' option
Maybe you don't need the full course, but you're interested in taking a specific module instead? Here's what's on offer...
Are you looking for 1-1 help?
If you're looking for an extra helping hand on top of the course, Francesca offers one-off, virtual podcast coaching sessions via Zoom where you can...
- Discuss your individual podcast project
- Plan forward steps over the coming weeks and months
- Ask any specific questions that will help you get your vision off the ground
Use the calendar link below to book in for your tailored, individual coaching session with Francesca.